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Tanishq

Tanishq

To create awareness for the new Rhythms of Rain Collection, Tanishq chose to advertise at The Hyderabad Airport to capture the imagination of their audience. Media units were selected tracking the passenger movement in the airport. The aim was to create a strong presence in the minds of passengers. Some of the media units selected were the Cynosure at the domestic departure terminal, the Wall Mount at the domestic baggage area, and the frisking area where the passenger waiting time is more and The baggage digital networks on belt 2& 3 in the domestic baggage area. All in all a campaign with the right media mix targetted at the right locations.

Media name – CYNOSURE present in domestic security hold area

Media name – BAGGAGE DIGITAL NETWORK present in domestic baggage area

Media name – MAST HEADS present in domestic departure

Media name – BAGGAGE DIGITAL NETWORK present in domestic arrival

Media name – CYNOSURE present in domestic security hold area

Media name – MAST HEADS present in domestic departure

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BMW

BMW

Synonymous with memorable campaigns BMW decided to take things to the next level to the launch of the 6 series. The launch had to make a mark and invoke the grandeur of the brand. After short-listing other locations, the Hyderabad Airport was selected to showcase the new 6 Series. The obvious reason of reaching the affluent Ultra HNIs at a single destination just matched perfectly. And with Hyderabad boasting of one of the highest number of millionaires in the country the choice was validated. Since it was a launch campaign, why not take some of the biggest, unmissable formats available! And so the media units selected were those which were towards the approach of the airport. Hyderabad being the second highest in HNI rankings the eyeballs. The eyeballs hit their mark and what a fabulous launch it was!

Media name – V shaped unipole on access road

Media name – Digital Media Networks present across the airport in domestic and international terminals.

Media name – V shaped unipole on access road

Media name – Digital Media Networks present across the airport in domestic and international terminals.

Media name – V shaped unipole on access road

Media name – Digital Media Networks present across the airport in domestic and international terminals.

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Cynosure

The Cynosure

This media is a head-on digital media unit centrally located at the Domestic SHA . It lies in the straight line of vision and caters to 100% of the passenger audience departing from Hyderabad. Being digital in nature it has the potential to carry different types of creative display.

Size: 7 feet X 8 feet

Illumination: Digital

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Air Asia – 2019

Air Asia – 2019

Netflix – 2018

Malabar Gold – 2021

Teacher’s Pride – 2022

OLX Campaign – 2021

Amazon Campaign – 2021

My Home Bhooja Campaign – 2021

Odisha Tourism Campaign – 2021

Odisha Tourism Campaign – 2021

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Portrait Unipoles

Portrait Unipoles

These media units are located at the departure and arrival ramp. Pair of five large size media units are strategically placed to attract maximum visibility. The repeated media exposure creates a great opportunity for brand dominance. The large size of the media units helps in creating the lasting impact on viewers’ minds.

Size: 20 feet X 30 feet

MassMutual Campaign – Since 2021

MassMutual Campaign – Since 2021

Shree TMT Campaign – Since 2021

Shree TMT Campaign – Since 2021

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Triple Sided Double Decker

Triple Sided Double Decker

This media unit is located at the car park, caters to all departure as well as arrival passengers. The three face large size media unit is strategically placed to attract maximum visibility. The three face caters to departure and arrival ramp, car park and the car park entry. The large size of the media unit creates long distance visibility and makes it impossible for the viewers to miss.

Size: 60 feet X 20 feet
60 feet X 10 feet

Illumination: Front Lit

Michelin Tyres – 2019

Facebook Campaign – 2021

Oneplus Campaign – 2022

Oneplus Campaign – 2022

Oppo Campaign – 2018

Accenture Campaign – 2018

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Product Display Space

Product Display Spaces

Present in various sizes. Helps to enhance the client – customer interaction, making the brands more personal to the client.

Axis Bank – 2021

Axis Bank – 2021

Axis Bank – 2021

American Express – 2022

American Express – 2022

Skoda Campaign – 2019

Hyundai Campaign – 2021

Vivo Campaign – 2022

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V Shaped Unipoles

V Shaped Unipoles

This media unit is located at the departure as well as arrival side, caters to all passengers. Large size v shape unipole is strategically placed to ensure long distant and maximum visibility. Beautiful external ambience of RGIA helps the unit in creating strong impact on minds of the viewers.

Size: 60 feet X 20 feet

Illumination: Front Lit

BMW Campaign – 2021

BMW Campaign – 2021

BMW Campaign – 2021

Longines Campaign – 2019

Longines Campaign – 2019

Renault Kiger Campaign – 2022

Hyundai Campaign – 2022

Air Asia Campaign – 2021

Cyient Campaign – 2017

MacBook Air Campaign – 2014

Daikin Campaign – 2017

Dr. Reddy’s Campaign – 2011

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