To create awareness for the new Rhythms of Rain Collection, Tanishq chose to advertise at The Hyderabad Airport to capture the imagination of their audience. Media units were selected tracking the passenger movement in the airport. The aim was to create a strong presence in the minds of passengers. Some of the media units selected were the Cynosure at the domestic departure terminal, the Wall Mount at the domestic baggage area, and the frisking area where the passenger waiting time is more and The baggage digital networks on belt 2& 3 in the domestic baggage area. All in all a campaign with the right media mix targetted at the right locations.