The other day, Ruth a marketing head with a giant conglomerate was waiting for her luggage near the conveyor belt in the Hyderabad airport. While waiting, she noticed a jewelry ad installed in the same section. Ruth pondered over the fact that she gave her ‘5 minutes’ to ‘read’ an ‘ad’. In today’s landscape when ads get obsolete in seconds, it is indeed unique how a static ad can capture potential customers’ attention. Did you know passengers have an average of 90% ad awareness at the airport?
With the penetration of digital technology and innovation, ads are just not static and video anymore, they are much more. As a client, all you need to do is pick the right spot and watch audiences coming in. In today’s ecosystem of advertising when catching the attention of the audience sounds like a Herculean task, airport media still stands tall. How? It is all about the right strategy, site selection, creatives, and innovation if any.Continue reading