Spotify wanted to target a younger profile who have a joy for adventure. Hyderabad Airport was selected for this campaign as the audience fit matched perfectly. A brand awareness campaign was done on belt 2A which is present in the domestic baggage area. The brand took over the entire baggage belt where Rim Branding, Binnacle Branding and Pillar Branding were effectively used to create maximum attention.
![Spotify Belt 2-min](https://nextbighub.com/wp-content/uploads/2022/09/Spotify-Belt-2-min.jpg)
Media name – BELT 2A : DOMESTIC BAGGAGE AREA
![Spotify Belt 3-min](https://nextbighub.com/wp-content/uploads/2022/09/Spotify-Belt-3-min.jpg)
Media name – BELT 2A : DOMESTIC BAGGAGE AREA
![Spotify belt 5-min](https://nextbighub.com/wp-content/uploads/2022/09/Spotify-belt-5-min.jpg)
Media name – BELT 2A : DOMESTIC BAGGAGE AREA
![Spotify belt 6-min](https://nextbighub.com/wp-content/uploads/2022/09/Spotify-belt-6-min.jpg)
Media name – BELT 2A : DOMESTIC BAGGAGE AREA
![5](https://nextbighub.com/wp-content/uploads/2022/09/DSC_6428.png)
Media name – BELT 2A : DOMESTIC BAGGAGE AREA