BMW
Synonymous with memorable campaigns BMW decided to take things to the next level to the launch of the 6 series. The launch had to make a mark and invoke the grandeur of the brand. After short-listing other locations, the Hyderabad Airport was selected to showcase the new 6 Series. The obvious reason of reaching the affluent Ultra HNIs at a single destination just matched perfectly. And with Hyderabad boasting of one of the highest number of millionaires in the country the choice was validated. Since it was a launch campaign, why not take some of the biggest, unmissable formats available! And so the media units selected were those which were towards the approach of the airport. Hyderabad being the second highest in HNI rankings the eyeballs. The eyeballs hit their mark and what a fabulous launch it was!
The Cynosure
This media is a head-on digital media unit centrally located at the Domestic SHA . It lies in the straight line of vision and caters to 100% of the passenger audience departing from Hyderabad. Being digital in nature it has the potential to carry different types of creative display.
Size: 7 feet X 8 feet
Illumination: Digital
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Portrait Unipoles
These media units are located at the departure and arrival ramp. Pair of five large size media units are strategically placed to attract maximum visibility. The repeated media exposure creates a great opportunity for brand dominance. The large size of the media units helps in creating the lasting impact on viewers’ minds.
Size: 20 feet X 30 feet
Triple Sided Double Decker
This media unit is located at the car park, caters to all departure as well as arrival passengers. The three face large size media unit is strategically placed to attract maximum visibility. The three face caters to departure and arrival ramp, car park and the car park entry. The large size of the media unit creates long distance visibility and makes it impossible for the viewers to miss.
Size: 60 feet X 20 feet
60 feet X 10 feet
Illumination: Front Lit
Product Display Spaces
Present in various sizes. Helps to enhance the client – customer interaction, making the brands more personal to the client.
V Shaped Unipoles
This media unit is located at the departure as well as arrival side, caters to all passengers. Large size v shape unipole is strategically placed to ensure long distant and maximum visibility. Beautiful external ambience of RGIA helps the unit in creating strong impact on minds of the viewers.
Size: 60 feet X 20 feet
Illumination: Front Lit