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Tanishq

Tanishq

To create awareness for the new Rhythms of Rain Collection, Tanishq chose to advertise at The Hyderabad Airport to capture the imagination of their audience. Media units were selected tracking the passenger movement in the airport. The aim was to create a strong presence in the minds of passengers. Some of the media units selected were the Cynosure at the domestic departure terminal, the Wall Mount at the domestic baggage area, and the frisking area where the passenger waiting time is more and The baggage digital networks on belt 2& 3 in the domestic baggage area. All in all a campaign with the right media mix targetted at the right locations.

Media name – CYNOSURE present in domestic security hold area

Media name – BAGGAGE DIGITAL NETWORK present in domestic baggage area

Media name – MAST HEADS present in domestic departure

Media name – BAGGAGE DIGITAL NETWORK present in domestic arrival

Media name – CYNOSURE present in domestic security hold area

Media name – MAST HEADS present in domestic departure

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BMW

BMW

Synonymous with memorable campaigns BMW decided to take things to the next level to the launch of the 6 series. The launch had to make a mark and invoke the grandeur of the brand. After short-listing other locations, the Hyderabad Airport was selected to showcase the new 6 Series. The obvious reason of reaching the affluent Ultra HNIs at a single destination just matched perfectly. And with Hyderabad boasting of one of the highest number of millionaires in the country the choice was validated. Since it was a launch campaign, why not take some of the biggest, unmissable formats available! And so the media units selected were those which were towards the approach of the airport. Hyderabad being the second highest in HNI rankings the eyeballs. The eyeballs hit their mark and what a fabulous launch it was!

Media name – V shaped unipole on access road

Media name – Digital Media Networks present across the airport in domestic and international terminals.

Media name – V shaped unipole on access road

Media name – Digital Media Networks present across the airport in domestic and international terminals.

Media name – V shaped unipole on access road

Media name – Digital Media Networks present across the airport in domestic and international terminals.

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