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Longines

Longines

Being a luxury brand, Longines wanted to create a strong brand recall by targeting affluent passengers. For this campaign the brand selected the V Shaped Unipole and Billboard located on the access road towards the airport. The beautiful aesthetics of the unipole also played a role in enhancing the vibrancy of the campaign making it memorable and of the external site is such that it enhances the brand’s visibility further justifying the perception of premium brands advertise at the airport. The brand shortlisted V Shaped unipole and billboard which are present on the access road towards the airport.

Media name – V shaped unipole on access road

Media name – V shaped unipole on access road

Media name – Billboard present on access road

Media name – Billboard present on access road

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Vivo

Vivo

Vivo chose the Hyderabad Airport to connect with HNIs for a personal interaction of their new X 80 Series mobile phone. The interaction center was set up at the the domestic terminal further enhancing the brand recall in the minds of the passenger. The team successfully used this opportunity to interact with prospect customers and wow them with their all new smart phone.

Product Display Space at domestic security hold area

Product Display Space at domestic security hold area

Product Display Space at domestic security hold area

Product Display Space at domestic security hold area

Product Display Space at domestic security hold area

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Spotify

Spotify

Spotify wanted to target a younger profile who have a joy for adventure. Hyderabad Airport was selected for this campaign as the audience fit matched perfectly. A brand awareness campaign was done on belt 2A which is present in the domestic baggage area. The brand took over the entire baggage belt where Rim Branding, Binnacle Branding and Pillar Branding were effectively used to create maximum attention.

Media name – BELT 2A : DOMESTIC BAGGAGE AREA

Media name – BELT 2A : DOMESTIC BAGGAGE AREA

Media name – BELT 2A : DOMESTIC BAGGAGE AREA

Media name – BELT 2A : DOMESTIC BAGGAGE AREA

Media name – BELT 2A : DOMESTIC BAGGAGE AREA

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Skoda

Skoda

Skoda decided to flaunt the enigmatic ‘Skoda Superb’ at the Hyderabad Airport. The plan was to showcase the car in all it’s glory to Ultra HNI passengers by displaying the car at the domestic security hold area. This resulted in alot of interest among prospect customers who spent time to know more about the car specifications and got a first hand experience of this beauty.

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

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Rado

Rado

Swiss watchmaker Rado selected the Hyderabad Airport to create awareness for its new collection ‘Feel it’. Launched during the festive season, the campaign aimed to leverage the gifting trends surrounding festivities. They selected the Billboards on the access road as well as Wall Mount Units in the Domestic Arrival area for maximum campaign mileage.

Media name – Billboard on access road

Media name – Billboard on access road

Media name – Billboard on access road

Media name – Wallmount unit present in domestic arrivals

Media name – Wallmount unit present in domestic arrivals

Media name – Wallmount unit present in domestic arrivals

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Netflix

Netflix

In 2021, Narcos was the number 1 most watched beinge watched Netflix show in India. To penetrate the Hyderabad market Netflix chose Hyderabad Airport to promote the Web Series. Media formats selected were at the entrance and at the departure areas where passengers have around an hour before they take their flight. Enough time for them to download the app and soak in some of the best action packed series on Netflix. The brand shortlisted Mast Heads at the domestic departure terminal, the Cynosure at the domestic departure area and branding was even done on the baggage digital networks at Belt 2 & 3 at the domestic baggage area.

Media name – CYNOSURE present in domestic security hold area

Media name – BAGGAGE DIGITAL NETWORK present in domestic baggage are

Media name – MAST HEADS present in domestic departure

Media name – BAGGAGE DIGITAL NETWORK present in domestic arrival

Media name – CYNOSURE present in domestic security hold area

Media name – MAST HEADS present in domestic departure

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NCL

NCL

Bison Panel chose Hyderabad Airport to create awareness for their product – a multipurpose cement bonded particle board that contains no hazardous material like Asbestos or Formaldehyde yet having the \ strength & durability of cement and the easy workability of wood. The brand shortlisted the product display space at the domestic security hold. This area has the maximum passenger crowd as it acts as a bottleneck that leads passengers to the aerobridges and busgate. Needless to say the display got the required attention thanks to the strategic placements.

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

Media name – Promotional Space at Domestic Departure

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Mass Mutual

Mass Mutual

MassMutual needed to reach an audience looking for their next big break in their career. The profile of passengers was outperformers looking for a challenging and exciting career. The Hyderabad Airport gave them the right destination to reach this audience across disciplines from across the country. They selected the Portrait Unipoles at the arrival ramp to ensure maximum visibility.

Media name – Potrait Unipoles on arrival ramp

Media name – Potrait Unipoles on arrival ramp

Media name – Potrait Unipoles on arrival ramp

Media name – Potrait Unipoles on arrival ramp

Media name – Potrait Unipoles on arrival ramp

Media name – Potrait Unipoles on arrival ramp

Media name – Potrait Unipoles on arrival ramp

Media name – Potrait Unipoles on arrival ramp

Media name – Potrait Unipoles on arrival ramp

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Johnnie Walker

Johnnie Walker

The brand chose the media units which were at the staircase as it was in-sync with their – Keep Walking Campaign which has inspired people around the world with the message of progress and positivity for decades. The brand shortlisted ‘The Last Lingering’ format at the domestic departure zone catering to 100% departure audiences. In addition to this, innovative digital branding was also done at domestic arrival area by placing a digital screen of the Johnnie Walker mascot walking. The mascot in this digital screen moves when it sensed another passenger walking in front of the screen.

Media name – Digital Screen present in domestic arrivals

Media name – THE LAST LINGERING present in all busgates

Media name – THE LAST LINGERING present in all busgates

Media name – THE LAST LINGERING present in all busgates

Media name – THE LAST LINGERING present in all busgates

Media name – THE LAST LINGERING present in all busgates

Media name – THE LAST LINGERING present in all busgates

Media name – THE LAST LINGERING present in all busgates

Media name – THE LAST LINGERING present in all busgates

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Facebook

Facebook

Facebook strategically chose media units like Portrait Unipoles and the Triple Sided Double Decker in the arrivals area keeping passenger movement in mind. The aim was to nudge the audience into checking their apps at the end of their journey.

Media name – Potrait Unipoles present on arrival ramp

Media name – Triple sided double decker present on arrival ramp

Media name – Triple sided double decker present on arrival ramp

Media name – Triple sided double decker present on arrival ramp

Media name – Triple sided double decker present on arrival ramp

Media name – Triple sided double decker present on arrival ramp

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