Category Archives: Advertising

How Brands Are Engaging Huge Audiences By Investing In airport Advertisement

The other day, Ruth a marketing head with a giant conglomerate was waiting for her luggage near the conveyor belt in the Hyderabad airport. While waiting, she noticed a jewelry ad installed in the same section. Ruth pondered over the fact that she gave her ‘5 minutes’ to ‘read’ an ‘ad’. In today’s landscape when ads get obsolete in seconds, it is indeed unique how a static ad can capture potential customers’ attention. Did you know passengers have an average of 90% ad awareness at the airport?

With the penetration of digital technology and innovation, ads are just not static and video anymore, they are much more. As a client, all you need to do is pick the right spot and watch audiences coming in. In today’s ecosystem of advertising when catching the attention of the audience sounds like a Herculean task, airport media still stands tall. How? It is all about the right strategy, site selection, creatives, and innovation if any.

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City of Technology – Hyderabad!

Hyderabad is known as the “City of Technology” due to its rapidly growing technology industry. The city is home to a large number of technology companies, including multinational corporations, startups, and research institutions. Did you know the IT & ITeS exports from Telangana have grown i.e., at a CAGR of 11.32% from 2013-14 to Rs. 1,45,522 Cr. (US$ 20.05 billion) in 2021-22? Global IT leaders like Google, Facebook, Microsoft and IBM have major presence in the Next Big Hub i.e. Hyderabad.

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