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Tanishq

To create awareness for the new Rhythms of Rain Collection, Tanishq chose to advertise at The Hyderabad Airport to capture the imagination of their audience. Media units were selected tracking the passenger movement in the airport. The aim was to create a strong presence in the minds of passengers. Some of the media units selected were the Cynosure at the domestic departure terminal, the Wall Mount at the domestic baggage area, and the frisking area where the passenger waiting time is more and The baggage digital networks on belt 2& 3 in the domestic baggage area. All in all a campaign with the right media mix targetted at the right locations.

Media name – CYNOSURE present in domestic security hold area

Media name – BAGGAGE DIGITAL NETWORK present in domestic baggage area

Media name – MAST HEADS present in domestic departure

Media name – BAGGAGE DIGITAL NETWORK present in domestic arrival

Media name – CYNOSURE present in domestic security hold area

Media name – MAST HEADS present in domestic departure

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