In 2021, Narcos was the number 1 most watched beinge watched Netflix show in India. To penetrate the Hyderabad market Netflix chose Hyderabad Airport to promote the Web Series. Media formats selected were at the entrance and at the departure areas where passengers have around an hour before they take their flight. Enough time for them to download the app and soak in some of the best action packed series on Netflix. The brand shortlisted Mast Heads at the domestic departure terminal, the Cynosure at the domestic departure area and branding was even done on the baggage digital networks at Belt 2 & 3 at the domestic baggage area.