Being a luxury brand, Longines wanted to create a strong brand recall by targeting affluent passengers. For this campaign the brand selected the V Shaped Unipole and Billboard located on the access road towards the airport. The beautiful aesthetics of the unipole also played a role in enhancing the vibrancy of the campaign making it memorable and of the external site is such that it enhances the brand’s visibility further justifying the perception of premium brands advertise at the airport. The brand shortlisted V Shaped unipole and billboard which are present on the access road towards the airport.