Synonymous with memorable campaigns BMW decided to take things to the next level to the launch of the 6 series. The launch had to make a mark and invoke the grandeur of the brand. After short-listing other locations, the Hyderabad Airport was selected to showcase the new 6 Series. The obvious reason of reaching the affluent Ultra HNIs at a single destination just matched perfectly. And with Hyderabad boasting of one of the highest number of millionaires in the country the choice was validated. Since it was a launch campaign, why not take some of the biggest, unmissable formats available! And so the media units selected were those which were towards the approach of the airport. Hyderabad being the second highest in HNI rankings the eyeballs. The eyeballs hit their mark and what a fabulous launch it was!