The brand chose the media units which were at the staircase as it was in-sync with their – Keep Walking Campaign which has inspired people around the world with the message of progress and positivity for decades. The brand shortlisted ‘The Last Lingering’ format at the domestic departure zone catering to 100% departure audiences. In addition to this, innovative digital branding was also done at domestic arrival area by placing a digital screen of the Johnnie Walker mascot walking. The mascot in this digital screen moves when it sensed another passenger walking in front of the screen.